Ark: Survival Evolved (2017) Game Icons Banners

Ark: Survival Evolved is a captivating action-adventure survival game developed by Studio Wildcard, which was released in 2017. It immerses players into a prehistoric world filled with dinosaurs and other ancient creatures, blending the thrill …

Ark: Survival Evolved is a captivating action-adventure survival game developed by Studio Wildcard, which was released in 2017. It immerses players into a prehistoric world filled with dinosaurs and other ancient creatures, blending the thrill of survival with the excitement of exploration. One of the often-overlooked but vital elements that contribute to the game’s immersive experience is its visual design, particularly its game icons and banners. These graphical elements play a crucial role in enhancing the user interface (UI) and overall player experience.

The Importance of Game Icons and Banners

Game icons and banners are more than just decorative pieces in video games; they serve functional purposes that significantly impact the player’s interaction with the game. Icons are typically small graphical representations that provide quick, visual cues to the player about various elements such as inventory items, skills, or status effects. Banners, on the other hand, are larger visual elements that often feature prominently on menus, loading screens, and promotional material.

In Ark: Survival Evolved, these visual elements are meticulously designed to complement the game’s prehistoric theme. The icons are not only aesthetically pleasing but also highly functional, making it easier for players to navigate through their inventory, understand crafting recipes, and manage resources. Banners add a layer of immersion by setting the visual tone of the game, drawing players into the prehistoric world from the moment they start the game.

Design Philosophy of Ark’s Game Icons

The design of game icons in Ark: Survival Evolved follows a clear philosophy that prioritizes clarity, thematic consistency, and functionality. Each icon is crafted to be easily recognizable, even at a small size, ensuring that players can quickly identify items without having to rely on textual descriptions. This is crucial in a survival game where quick decision-making can mean the difference between life and death.

The thematic consistency is maintained by using a color palette and design motifs that reflect the game’s prehistoric setting. Earthy tones, rugged textures, and primitive symbols are commonly used, helping to reinforce the game’s atmosphere. For instance, an icon representing a wooden spear might feature rough-hewn textures and muted browns, evoking the feeling of primitive craftsmanship.

Functionality is another key aspect. Icons are designed to convey information efficiently. For example, the health potion icon is instantly recognizable by its red cross symbol, a universal indicator of healing. Similarly, different types of berries, which serve as food and crafting ingredients, are depicted with distinct shapes and colors, allowing players to differentiate them at a glance.

Evolution of Banners in Ark: Survival Evolved

Banners in Ark: Survival Evolved have evolved significantly since the game’s initial release. Early banners were simpler, focusing mainly on the game’s title and some key artwork. As the game developed and expanded with new content, the banners became more elaborate, incorporating detailed artwork that showcases new creatures, environments, and gameplay mechanics.

These banners serve multiple purposes. They are used in the game’s main menu, loading screens, and promotional material for updates and expansions. Each banner is designed to grab the player’s attention and convey a sense of adventure and mystery. For example, a banner for a new expansion might feature a dramatic scene of a newly introduced dinosaur clashing with a player character, set against the backdrop of an exotic new environment. This not only piques the player’s curiosity but also gives a visual preview of what they can expect in the new content.

The design process for these banners involves collaboration between artists, game designers, and marketing teams. Artists create initial sketches and concept art, which are then refined based on feedback from the design team to ensure they accurately represent the game’s content. The marketing team also provides input to ensure the banners are effective in attracting new players and retaining the interest of existing ones.

Impact on Player Experience

The thoughtful design of game icons and banners in Ark: Survival Evolved has a profound impact on the player experience. Well-designed icons improve the usability of the game’s interface, making it more intuitive and enjoyable to play. Players can manage their inventory more efficiently, understand crafting requirements at a glance, and make quick decisions during gameplay. This reduces frustration and allows players to focus more on the core gameplay experience.

Banners, meanwhile, enhance the overall immersion and engagement. They set the tone for the game, drawing players into the world of Ark even before they start playing. The anticipation built by a well-crafted banner can enhance the excitement of exploring new content, whether it’s a new dinosaur, a new environment, or a new gameplay mechanic. This helps maintain player interest and encourages them to continue playing and exploring the game’s vast world.

Iconography and Symbolism in Ark

The iconography in Ark: Survival Evolved is rich with symbolism that ties into the game’s themes of survival, exploration, and prehistoric life. Many icons incorporate symbols that are universally recognized, such as the skull and crossbones for danger or poison, and the flame symbol for fire. These symbols transcend language barriers, making the game accessible to a global audience.

In addition to universal symbols, the game also uses more specific iconography that relates to its unique setting. For example, the icons for different types of dinosaurs often include subtle details that reflect their characteristics, such as the shape of their teeth or the pattern of their scales. This attention to detail not only makes the icons more visually interesting but also provides players with additional context about the creatures they encounter.

Future Prospects for Icons and Banners in Ark

Looking forward, the future of icons and banners in Ark: Survival Evolved seems promising. With continuous updates and expansions, there is always room for new and innovative designs. As technology advances, there is potential for even more detailed and dynamic icons and banners. For instance, animated icons and banners could provide an additional layer of interactivity and immersion, making the game’s interface even more engaging.

Furthermore, community involvement in the design process could lead to more personalized and diverse visual elements. Studio Wildcard has a history of engaging with its player base, and allowing players to contribute ideas or vote on designs for new icons and banners could foster a deeper connection between the developers and the community. This collaborative approach could result in a more vibrant and inclusive game environment.


In conclusion, the game icons and banners of Ark: Survival Evolved play a critical role in shaping the player’s experience. From enhancing the usability of the game’s interface to immersing players in the prehistoric world, these visual elements are integral to the game’s success. The thoughtful design and continuous evolution of icons and banners reflect the developers’ commitment to providing a rich and engaging experience for players. As the game continues to grow and evolve, so too will its visual design, promising even more exciting and immersive experiences for the players of Ark: Survival Evolved.

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